1. Ensuring that student-athletes grow and develop both in and outside of the classroom, thereby positioning them to become graduates of ETSU.
2. Competing for and winning Southern Conference championships, and to compete in the NCAA Tournaments and Championships.
3. Increasing the power of the university’s brand through effective communication and connection with internal and external constituencies.
4. Improving the quality of life for all students, faculty, alums and friends of ETSU by providing enjoyable, effectively managed and fiscally responsible programs.
To be the preeminent mid-major program in the nation.