Michael White
Associate Athletic Director for Communications (MBB, WGF)
Athletic Media Relations
PHONE: (423) 439-4220 EMAIL:
Michael White

For the past 10 years, White has directed all responsibilities of the ETSU Athletic Media Relations Department, including management of the Buccaneer Sports Network's radio and television coverage. He is also the primary media contact for men’s basketball and women’s golf.

White, who spent seven years as an award winning sports editor at newspapers like the Bristol (Va.-Tenn.) Herald Courier and the Elizabethon (Tenn.) Star before coming to ETSU, is a 1996 graduate of Milligan College, where he played four seasons for the Buffaloes' baseball team. In addition, he earned his Masters degree in Business Administration from ETSU in the summer of 2008.

In his time with the Buccaneer program, White has played a critical role in the launch of the Buccaneer Sports Network, helped direct four complete redesigns of the program's official athletic web site, and instituted more effective publishing schedules for the program's media guides and other printed materials. In addition to his daily duties, White has also acted as chair of the department's Culture of Excellence committee and Social Network Awareness Committee, served on the 2007 ETSU Football Task Force, and is currently a member of the athletic department's Alcohol Awareness Task Force. As a member of the ETSU Campus Communication Team, White also serves a wide variety of public relations roles on campus beyond his athletic department duties.

In the community, White is a past member of the Johnson City Morning Rotary Club, and currently serves as a board member for the Johnson City American Little League, where he volunteers as a manager for an instructional level team. He was also a cast member for the 2010 Dancing with the Tri-Cities Stars competition, which helps support the efforts of the SteppenStone Youth Treatment Center just outside of Greeneville, Tenn. He and his family are members of Christ Fellowship Church in Kingsport, Tenn.

A native of Elizabethton and lifelong ETSU fan, White is married to Dr. Sherri L. Smith White. He has two children, a 1-year-old girl named Raina Grace and an 8-year-old boy named Jackson Lee.