JOHNSON CITY, Tenn. (Nov. 11, 2014) – The ETSU Department of Intercollegiate Athletics announced Tuesday that it has launched a comprehensive new advertising campaign to aggressively sell tickets throughout the program.
The #YellWith campaign will be an integrated, cross-platform promotional drive that will combine both old and new media outlets, while also incorporating in-game marketing efforts. Taking a tongue-in-cheek look at the life of being a head coach, the campaign aims to encourage fans to come “Yell With” ETSU’s coaches and help support Buccaneer student-athletes.
Today’s launch will begin by marketing the Buccaneers’ men’s and women’s basketball programs with the release of two 30-second commercials through traditional television outlets in the area, along with distribution via the ETSUBucs.com website and social media. The public is encouraged to join the fun by using #YellWithMurry and #YellWithBrittney through social media to share, comment and connect with the campaign.
“What has been most gratifying about this process is having the opportunity for our head coaches to show their personality,” said ETSU Associate Athletic Director for Communications Michael White. “Our goal was to let our coaches laugh at themselves a bit, while giving the viewer a memorable impression of our program. Making those fans laugh along the way is a bonus.”
The first two installments of the #YellWith commercial campaign were produced with the help of the ETSU Digital Media Department and utilized the talents of Digital Media faculty member Marty Fitzgerald. In addition, ETSU Department of Intercollegiate Athletics Video Coordinator Steven May worked closed with Fitzgerald on the project.
“Getting to this point required the skills of many talented people on campus, and we want to especially thank Marty and Steven for their efforts,” White said. “We’re also proud to point out that the production was completely ‘in-house,’ using only professionals on this campus to write, film and complete the project.”
Along with the commercials that will air on television and social media, the Buccaneer Sports Network will also launch a pair of radio commercials on its flagship and affiliated stations. On social media, fans are asked to video themselves and take selfies as they “yell with” ETSU’s coaches at games throughout the year. Those with the best submissions could win a chance to sit on the ETSU bench during the year as a special guest coach.
For more on the #YellWith campaign, visit ETSUBucs.com and click on the network link. Fans can follow the Bucs on Facebook by searching ETSU Buccaneer Athletics, on Twitter by following @ETSUAthletics and on Instragram by following @etsuathletics.