Promotional effort at Feb. 25 game versus Furman will benefit reading programs at the Johnson City Public Library
JOHNSON CITY, Tenn. (Jan. 26, 2016) – The ETSU Department of Intercollegiate Athletics announced Tuesday that men’s basketball head coach Steve Forbes and the Buccaneers are partnering with Coaching for Literacy (CFL) in the Fight for Literacy. The Buccaneers will host CFL’s Assistant Coach Program on February 25, 2016, as they host the Furman Paladins inside Freedom Hall.
“The ETSU men’s basketball program is honored to be involved with the exciting work of Coaching for Literacy,” Forbes said. “Reading is extremely important for a child to have a successful future and we want to do everything in our power to help children in Johnson City achieve their goals.”
Coaching for Literacy’s mission is to raise awareness about illiteracy in America and also to generate financial support for effective, local literacy programs. ETSU joins 17 other NCAA programs and the NBA’s Washington Wizards as a partner of CFL’s Assistant Coach Program. The program achieves the mission of the organization by permitting individuals to receive an “all-access” fan experience in exchange for a donation to a local literacy initiative.
Join Coach Forbes, the Buccaneers, and CFL in the Fight for Literacy by supporting the Johnson City Public Library. Participants could receive a once-in-a-lifetime fan experience and support literacy efforts by simply entering your name and information on the ETSU Assistant Coach Program page. You may also make a donation to the Johnson City Public Library. Do note that a donation is not required to win the Assistant Coach Program experience.
The selected donor will receive two tickets with the following perks: attendance at the pregame meal, tour of the facilities, courtside seats, access to the locker room, admittance to the postgame interviews, autographed ETSU memorabilia, a picture with Coach Forbes and CFL-themed apparel by Peter Millar.
“The Johnson City Public Library is pleased to be a part of Coaching for Literacy,” said Johnson City Public Library Director Bob Swanay. “Reading is fundamental to every child’s developmental progress. The funds we receive from Coaching for Literacy will go to purchase the award books for the 2016 “On Your Mark, Get Set, Read” Summer Reading Program. Through this program we look forward to seeing as many children as possible receive a book.”
The mission of Coaching for Literacy is to increase awareness about the number of people in America who are functionally or totally illiterate and the social problems associated with illiteracy. By leveraging the unique power of collegiate and professional sports, Coaching for Literacy raises money to support effective local literacy programs and schools focused on educating elementary and middle school students.
Ryan Viner, Executive Director of Coaching for Literacy, said: “We are proud to partner with ETSU and Coach Forbes in the collective effort to Fight for Literacy in Johnson City and nationwide.”
CFL CONTACT: Gray Blocker | O: 901.410.3633 | E: firstname.lastname@example.org