ETSU athletics, Clyce Distributing begin Alcohol Awareness Task Force

Thursday, August 28, 2003

JOHNSON CITY, Tenn. (August 28, 2003) - In cooperation with Clyce Distributing of Johnson City, Tenn., the East Tennessee State University Department of Intercollegiate Athletics has initiated a new Alcohol Awareness Task Force that will be dedicated to fighting underage and abusive use of alcohol. "America's beer wholesalers are committed to ensuring the products we distribute are consumed responsibly by those of legal drinking age," said Bill Breeding, president and chief executive officer of Clyce Distributing. "Each day, Clyce Distributing Company is guided by this principle and we work with parents, educators and community leaders to keep alcohol out of the hands of our youth. "Our work with East Tennessee State athletics is another example of this dedication." The Alcohol Awareness Task Force's main objective during the fall semester will be to focus on ETSU student-athletes and alcohol use. For instance, members of the task force will speak to freshmen athletes during a mandatory seminar Sept. 3 at 7:30 p.m. in the Center for Physical Activity on campus. This seminar will be the first of many scheduled events throughout the semester that will focus on the dangers of alcohol. For instance, plans are underway for an Alcohol Awareness Olympics that will be scheduled in October during Alcohol Awareness Week. The games will feature ETSU athletes wearing what are called "fatal vision glasses." These glasses simulate what someone sees when they drink to excess. Associate Athletics Director and Senior Woman Administrator Barbie Breedlove, who is heading up ETSU's portion of the task force, said the Bucs are pleased to receive this type of cooperation from Clyce Distributing. "We in athletics at ETSU greatly appreciate the support and involvement of Bill Breeding and Clyce Distributing in this important task force," Breedlove said. "The goal of our task force is to educate and change negative behavior related to underage and binge drinking." For more information on alcohol awareness or to schedule an interview with members of the task force, please contact ETSU Director of Athletic Media Relations Michael White at 423.439.4220 or whitem@mail.etsu.edu.
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