ETSU receives three "Best of" awards from NACMA

Thursday, June 07, 2007

ORLANDO, Fla. (June 7, 2007) - The National Association of Collegiate Marketing Administrators (NACMA) selected its 2006-07 "Best of" award winners at the 16th Annual Convention Thursday afternoon, and ETSU's marketing department received three separate honors.

 

Initiated in 2003, the NACMA Awards program honors outstanding achievement in marketing and promotions.  Awards are presented in 16 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness. 

 

The Buccaneers were apart of group III and won gold in Ticket Sales Piece, silver in Season Ticket Sales Campaign, and bronze in Single-Day Attendance Promotion for men's basketball.

 

A total of 922 entries were received for the 2006-07 year.

 

About NACMA:  NACMA is the first organization of its kind to provide educational and networking opportunities; enhancement of acceptable operating standards and ethics; and establishment of the overall prestige and understanding of the profession of athletics marketing administrators. For more information about NACMA, please visit www.nacma.com.  NACMA is administered by NACDA. In its 42nd year, NACDA is the professional and educational association for more than 6,100 college athletics administrators at more than 1,600 institutions throughout the United States, Canada and Mexico. More than 2,000 athletics administrators annually attend the NACDA Convention. Additionally, NACDA administers 10 professional associations for the separate business units that report directly to the athletics director.

 

A complete list of the winners, including category and group is provided below. 

 

New-Revenue Generating Idea

 

 

 

Place

Institution

 

Group I

Gold

University of Michigan

 

 

Silver

University of Illinois

 

 

Bronze

Georgia Tech

 

Group II

Gold

Old Dominion University

 

 

Silver

University of San Diego

 

 

Bronze

University of California, Irvine

 

Group III

Gold

University of Massachusetts Lowell

 

 

Silver

University of North Florida

 

 

Bronze

University of California, Davis

Online Promotion

Place

Institution

 

Group I

Gold

Brigham Young University

 

 

Silver

Northwestern University

 

 

Bronze

University of Maryland

 

Group II

No submissions

 

Group III

Gold

Grand Valley State University

 

 

Silver

University of California, Davis

 

 

Bronze

University of Alaska Fairbanks

Promotional/Schedule Poster

 

 

 

Place

Institution

 

Group I

Gold

University of Wisconsin

 

 

Silver

Wake Forest University

 

 

Bronze

Texas A&M University

 

Group II

Gold

Princeton University

 

 

Silver

Foundry/Kent State University

 

 

Bronze

Loyola Marymount University

 

Group III

Gold

Utah Valley State College

 

 

Silver

South Dakota State University

 

 

Bronze

Northwest Missouri State University

 

 

 

 

 

 

Season Ticket Sales Campaign

 

 

 

Place

Institution

 

Group I

Gold

University of Wisconsin

 

 

Silver

University of Maryland

 

 

Bronze

Foundry/University of Georgia

 

Group II

Gold

University at Buffalo

 

 

Silver

Foundry/Kent State University

 

 

Bronze

University at Buffalo

 

Group III

Gold

Grand Valley State University

 

 

Silver

East Tennessee State University

 

 

Bronze

University of California, Davis

Sponsorship Program

Place

Institution

 

Group I

Gold

Georgetown University

 

 

Silver

West Virginia University

 

 

Bronze

University of Oregon

 

Group II

Gold

Old Dominion University

 

 

Silver

University of California, Irvine

 

 

Bronze

University at Buffalo

 

Group III

Gold

Portland State University

 

 

Silver

University of California, Davis

 

 

Bronze

University of Alaska Fairbanks

Single-Day Attendance Promotion- Football

 

 

Place

Institution

 

Group I

Gold

University of Illinois

 

 

Silver

University of Notre Dame

 

 

Bronze

University of Wisconsin

 

Group II

Gold

Florida Atlantic University

 

 

Silver

University of San Diego

 

 

Bronze

Western Kentucky University

 

Group III

Gold

University of California, Davis

 

 

Silver

Portland State University

 

 

Bronze

Western Illinois University

 

 

 

 

 

Single-Day Attendance Promotion- Men's Basketball

 

 

Place

Institution

 

Group I

Gold

University of Michigan

 

 

Silver

University of Illinois

 

 

Bronze

University of Pittsburgh

 

Group II

Gold

Temple University

 

 

Silver

Xavier University

 

 

Bronze

University of California, Irvine

 

Group III

Gold

University of California, Davis

 

 

Silver

Minnesota State University, Mankato

 

 

Bronze

East Tennessee State University

Single-Day Attendance Promotion- Olympic Sports

 

 

Place

Institution

 

Group I

Gold

University of Notre Dame

 

 

Silver

University of Illinois

 

 

Bronze

Brigham Young University

 

Group II

Gold

University of Northern Iowa

 

 

Silver

Old Dominion University

 

 

Bronze

Old Dominion University

 

Group III

Gold

Hockey East

 

 

Silver

University of Massachusetts Lowell

 

 

Bronze

University of Tampa

Single-Day Attendance Promotion- Women's Basketball

 

 

Place

Institution

 

Group I

Gold

Florida State University

 

 

Silver

Northwestern University

 

 

Bronze

University of California, Berkeley

 

Group II

Gold

James Madison University

 

 

Silver

Wichita State University

 

 

Bronze

Florida Atlantic University

 

Group III

Gold

Martin Methodist College

 

 

Silver

University of Alaska Fairbanks

 

 

Bronze

Western Illinois University

 

 

 

 

Student Promotion

Place

Institution

 

Group I

Gold

Brigham Young University

 

 

Silver

University of Maryland

 

 

Bronze

Brigham Young University

 

Group II

Gold

University of Wisconsin-Milwaukee

 

 

Silver

Old Dominion University

 

 

Bronze

University of Hartford

 

Group III

Gold

University of California, Davis

 

 

Silver

Lamar University

 

 

Bronze

University of California, Davis

Targeted Group Promotion

Place

Institution

 

Group I

Gold

Purdue University

 

 

Silver

Auburn University

 

 

Bronze

Iowa State  University

 

Group II

Gold

Missouri State University

 

 

Silver

Ball State University

 

 

Bronze

University of Wisconsin-Green Bay

 

Group III

Gold

Martin Methodist College

 

 

Silver

University of California, Davis

 

 

Bronze

Western Washington University

Promotional T-Shirt Design

Place

Institution

 

Group I

Gold

University of Maryland

 

 

Silver

University of California, Berkeley

 

 

Bronze

Wake Forest University

 

Group II

Gold

Old Dominion University

 

 

Silver

Drexel University

 

 

Bronze

University of California, Irvine

 

Group III

Gold

Martin Methodist College

 

 

Silver

Ferris State University

 

 

Bronze

University of California, Davis

 

 

 

 

 

 

 

Single Newspaper Display Ad

 

 

 

Place

Institution

 

Group I

Gold

Marquette University

 

 

Silver

Kansas State University

 

 

Bronze

Oklahoma State University

 

Group II

Gold

Foundry/Kent State University

 

 

Silver

Foundry/Kent State University

 

 

Bronze

Western Kentucky University

 

Group III

Gold

Portland State University

 

 

Silver

Odessa College

 

 

Bronze

Utah Valley State College

Ticket Sales Piece

Place

Institution

 

Group I

Gold

Oklahoma State University

 

 

Silver

Marshall University

 

 

Bronze

University of Notre Dame

 

Group II

Gold

University at Buffalo

 

 

Silver

Western Kentucky University

 

 

Bronze

Princeton University

 

Group III

Gold

East Tennessee State University

 

 

Silver

Lehigh University

 

 

Bronze

Rider University

Radio Commercial

Place

Institution

 

Group I

Gold

Brigham Young University

 

 

Silver

Baylor University

 

 

Bronze

University of Michigan

 

Group II

Gold

Foundry/Kent State University

 

 

Silver

University of Wisconsin-Milwaukee

 

 

Bronze

Western Kentucky University

 

Group III

Gold

Colorado College

 

 

Silver

Northwest Missouri State University

 

 

Bronze

University of California, Davis

 

 

 

 

 

 

TV Commercial

 

Place

Institution

 

Group I

Gold

Indiana University

 

 

Silver

Arizona State University

 

 

Bronze

University of California, Los Angeles

 

Group II

Gold

Gonzaga University

 

 

Silver

Gonzaga University

 

 

Bronze

Western Kentucky University

 

Group III

Gold

University of Montana

 

 

Silver

University of Montana

 

 

Bronze

Colorado College

 

- nacma -

 

 

 

 

 

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