ETSU reaches 10-year, $5 million agreement with Coca-Cola
ETSU Director of Athletics Dave Mullins discusses the new Coca-Cola agreement at Tuesday's press conference.
ETSU Director of Athletics Dave Mullins discusses the new Coca-Cola agreement at Tuesday's press conference.

Tuesday, June 10, 2008

JOHNSON CITY, Tenn. (June 10, 2008) - East Tennessee State University announced in a press conference Tuesday afternoon that it has reached a campus-wide agreement with Coca-Cola for exclusive pouring rights in excess of $5 million. The contract begins July 1.

 

This new 10-year agreement will help generate revenue across the ETSU campus. The university will receive revenue for academic scholarships, campus-wide marketing exposure, vending pouring rights, recycling programs, and student functions (for example, Welcome Back Move-In Day).  

 

"We are very pleased that Coca-Cola is providing, through this agreement, annual scholarship funding of $25,000 for 10 years - thus a total of $250,000," said ETSU Provost and Vice President for Academic Affairs Dr. Bert Bach. "This funding will provide much-needed scholarships for undergraduate and graduate students coming to ETSU."

           

The Buccaneers athletic program will also benefit greatly from the new contract, which will provide not only beverages for all ETSU athletic teams and administrative unit functions, but also increases in revenue for athletic marketing sponsorships, Buccaneer Sports Network sponsorships, and financial support for scoreboards in new athletic facilities.

 

"2007-08 was a record year for ETSU athletic marketing and sponsorship revenue," said ETSU Director of Intercollegiate Athletics Dave Mullins. "This new 10-year Coca-Cola partnership is a significant step in gaining even greater corporate financial support for all our athletic programs. We appreciate Coke's strong statement of their long-term commitment of nearly $2 million in cash and product to help us develop championship teams at ETSU."

 

Coca-Cola's history in the Johnson City market exceeds a century and the company's commitment to this long-term agreement speaks to its established relationship with ETSU and in the community. 

 

"East Tennessee State University is not only a great academic institution in the community but also a major contributor to our local economy," said Coca-Cola's Sales Center Manager Don Densmore. "As a result of our new 10-year agreement as the exclusive provider of nonalcoholic beverages campus-wide, Johnson City Coca-Cola Bottling Company's partnership with the University will provide additional resources to enhance the total university experience for its students, faculty, employees, and visitors."

 

Specific benefits of the deal - which will run from July 2008 to June 2018- include:

           

  • Coca-Cola products for use in ETSU's athletic training room, as well as within administrative support units such as the Buccaneer Athletic Scholarship Association's game day donor hospitality lounge, the office of Athletic Media Relations, and for other special athletics events.

 

  • $250,000 per year for exclusive vending commission  

 

  • $43,500 per year for athletic marketing exposure

 

  • $50,000 per year for athletic sponsorship funding (with 3% increase each year)

 

  • $20,000 per year for scoreboard sponsorships

 

  • $25,000 per year for scholarships

 

  • $15,000 per year value in university marketing exposure

 

  • Welcome Back Student functions and recycling programs

 

"We are looking forward to working with Coca-Cola," said Kevin Bostian, Director of Regional Advancement and Outside Sales for ETSU Athletics. "They have stepped up to the plate and supported ETSU Athletics in a big way. The partnership with Coca-Cola not only increases revenue dollars for the athletics department but provides an avenue for ETSU Athletics and Coca-Cola to cross-promote each brand in the community through various marketing mediums."

 

For more information on Buccaneer athletics, visit www.ETSUBucs.com

Follow ETSU Athletics on Twitter Twitter and become a fan on Facebook Facebook.
VB ETSU 3 Macon, Ga.
Nov 15 Mercer University 1
WBB High Point University 76 Final
Nov 17 ETSU 84
MBB Virginia-Wise 66 F
Nov 18 ETSU 111
WBB Appalachian State University 76 Final
Nov 19 ETSU 70
WBB ETSU 79 Final
Nov 21 Saint Francis University 63
VB ETSU Greensboro, N.C.
Nov 22, 12:00 p.m. No. 5 Western Carolina (SoCon Quarterfinal)
MBB UNC Asheville 87 F
Nov 22, 12:00 p.m. ETSU 98
MBB ETSU 69 F
Nov 24, 12:00 p.m. Winthrop 64
WBB ETSU 69 Final
Nov 24, 12:00 p.m. Indiana State University 76
WBB ETSU Bloomington, Ind.
Nov 26, 2:00 p.m. Indiana University
WBB ETSU Blacksburg, Va.
Nov 29, 5:00 p.m. Virginia Tech University
MBB ETSU Morehead, Ky.
Dec 1, 7:00 p.m. Morehead State
WBB ETSU Fairfax, Va.
Dec 3, 5:00 p.m. George Mason University
MBB Western Carolina Freedom Hall
Dec 3, 8:00 p.m. ETSU
WBB ETSU Huntsville, Ala.
Dec 6, 6:00 p.m. Alabama A&M University
MBB UNC Greensboro Freedom Hall
Dec 13, 4:00 p.m. ETSU
WBB Eastern Kentucky University Johnson City, Tenn.
Dec 13, 7:00 p.m. ETSU
WBB ETSU Morehead, Ky.
Dec 15, 12:00 p.m. Morehead State University
MBB ETSU Richmond, Ky.
Dec 16, 7:00 p.m. Eastern Kentucky