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Athletic department begins systematic rollout of new campaign
Monday, August 18, 2008
Wear. Live. Think. Dream.
"It is our hope that this campaign will inform our supporters of the successes we are enjoying in this department, while also inspiring them and others to join the Buccaneer Athletic Scholarship Association, buy season tickets, visit our web site, wear their ETSU logo and colors with pride, and simply feel a spirited connection to our program," said ETSU Director of Intercollegiate Athletics Dave Mullins. "We believe the 30,000 Fan Blue Books give an overall synopsis of what we are doing to promote season ticket sales for all our sports, how BASA works to support our department, and how successful we have been on the field of play and in the classroom.
"The other elements of the campaign - the billboards, radio and TV spots, newspaper ads, and website links - are designed to brand our logo and the ETSU athletic image throughout the area."
Fans wishing to learn more about the campaign can do so by visiting ETSUBucs.com and clicking on the Wear. Live. Think. Dream.