NCAA Women's Basketball Grant Program Recipients Announced, ETSU One of 18 Institutions and Conferences to Receive Grant
Tuesday, June 16, 2009

INDIANAPOLIS, Ind. (June 16, 2009) - ETSU was one of 18 institutions or conferences which was selected by the National Collegiate Athletic Association (NCAA)  to receive a women's basketball grant as part of the NCAA Division I Women's Basketball Grant Program, which is in its second year. 


The 2009-10 NCAA grant program dedicated approximately $750,000 nationally to increase awareness, exposure and increase attendance of women's basketball.


In 2008-09, the Bucs received a $45,000 grant from the NCAA and ETSU was able to help grow awareness by increasing its average attendance by 231% and nearly tripling its single-game attendance record when nationally-ranked Vanderbilt came inside Memorial Center on Nov. 21. The Lady Bucs - whose single-game crowd was 1,236 prior to the game with the Commodores - had 3,459 ETSU fans on hand to "Pack the House" against Vanderbilt.


ETSU now looks to continue its success and implement new ideas to create awareness of women's basketball after receiving a $55,000 grant in 2009-10.


"On behalf of the ETSU NCAA Women's Basketball Grant Team, I want to express sincere appreciation to the NCAA for awarding us the grant to promote Lady Buc Basketball for the second year," said Senior Associate Athletic Director Barbie Breedlove. "We knew the competition for grant money would be intense and we feel that the NCAA recognized our accomplishments by not only awarding us a grant in year two of the program, but by increasing the amount by $10,000. Sue Donohoe, Vice President for Women's Basketball, and her staff has walked the walk by rewarding the outstanding results produced by our Grant Team."


"We have already begun our work to promote Lady Buc Basketball in 2009-2010.  Coach Kemp and her staff and student-athletes have made our job much easier by winning back-to-back Atlantic Sun Conference Championships and making consecutive trips to the NCAA Championship.  We have a great program to promote and we are passionate about promoting Lady Buc Basketball."


A total of 75 member schools and conferences submitted proposals in the second year of the pilot program. National office staff and representatives from the NCAA women's basketball marketing consultant firm, Hawkeye Sports and Entertainment, evaluated the proposals.


"We are pleased with the success of many of last year's grant recipients and are excited to see what these new recipients are able to achieve with this assistance," said NCAA Division I Women's Basketball Vice President Sue Donohoe. "When resources are allocated and efforts are focused to promote women's basketball, it can provide a meaningful return on the investment."


Joining ETSU as 2009-10 grant recipients are Auburn University; Big South Conference; Cornell University; Eastern Michigan University; Iowa State University; Patriot League; San Diego State University, University of California, Los Angeles; University of California, Riverside; University of California, Santa Barbara; University of Hartford; University of Kansas; University of Miami (Florida); University of North Carolina, Chapel Hill; University of South Carolina, Columbia; West Coast Conference and Western Athletic Conference.


The first year of the grant program went very well and we are anticipating more success in year two," said Donohoe.  "The membership has had a tremendous interest in securing grant resources to advance women's basketball.  It is important that we continue to work to grow women's basketball from the inside out and at the grass roots level."  


The 2008-09 grant recipient success stories included Texas Tech University which doubled its student attendance for women's basketball home games; Florida State University increased season ticket sales by 63 percent, with a 55% increase in overall attendance for women's basketball; and several grant recipients set record single game attendance marks.


The program will be evaluated following its second year to determine if the objectives are being met. Grants are awarded on a one-year basis and are not automatically renewed. ETSU, the Patriot League and San Diego State University received a grant for the second straight year.


This marketing initiative concept was generated from the NCAA Division I Women's Basketball Discussion Group, chaired by NCAA President Myles Brand.  The group consisted of head coaches, media representatives, former student-athletes and conference, institutional and Women's Basketball Coaches Association administrators.  This initiative has been strongly supported by the NCAA Division I Women's Basketball Committee, and the NCAA Division I Women's Basketball Issues Committee.


About the NCAA and Division I Women's Basketball

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities.  Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports.  Visit and for more details about the Association, its goals, members and corporate partnerships that help support programs for student-athletes.


NCAA women's basketball is characterized by strong fundamentals, high quality of play, sportsmanship, role model student-athletes and family oriented entertainment.

For the latest news in regard to the Women's Final Four, visit