ETSU Women's Basketball Grant Team Launches Dean's Challenge

Wednesday, January 13, 2010

JOHNSON CITY, Tenn. (Jan. 13, 2010) - Over the past two years, the ETSU women's basketball grant team has been working hard to increase awareness of the sport and attendance at home games. On Wednesday morning, the team announced it has launched a new program to help generate both tactics by introducing the Dean's Challenge.


"Our NCAA women's basketball grant team is pleased to announce the kickoff of our inaugural Dean's Challenge," said Senior Associate Athletic Director Barbie Breedlove. "This unique challenge will pit the deans of our eight colleges against each other to see which college can generate the highest attendance at designated Lady Buccaneer home conference games. At the end, we have $3,000 in scholarships to award the winning colleges."


This program, which will help create interest through ETSU staff and students on campus, was an idea created by the marketing department at Auburn University. Auburn, who introduced this program four years ago, has seen significant interest in the challenge and increase in attendance numbers at its women's basketball games.


"Now in its fourth year, the Dean's Challenge has grown to be a key facet of our overall marketing efforts for women's basketball," added Mike Hales, the Assistant Director for Marketing at Auburn.

"Each dean, along with their staffs, has truly embraced the initiative and has played a significant role in growing our attendance more and more each year."


On Monday, the ETSU grant team invited all eight dean's, Provost Dr. Burt Bach, Chief Operating Officer Dr. Wilsie Bishop, as well as head women's basketball coach Karen Kemp and junior point guard Tara Davis to a luncheon to explain the rules behind the challenge.


"We have outstanding support from our Provost Dr. Bach and Dr. Bishop," said Breedlove following the luncheon. "Without their support, this event would not be possible. We look forward to a friendly competition and an increase in attendance down the stretch, as our team looks to defend its A-Sun Championship and return to the NCAA Tournament." 


Each college was given allotment of 200 tickets, which will be used for their selected game during the challenge. The challenge begins on Wednesday, Jan. 27th when the College of Pharmacy and the College of Education attend the Lady Bucs vs. Campbell contest. The following Saturday (Jan. 30 vs. Lipscomb) features the College of Nursing and College of Public Health. On Thursday, Feb. 11 the College of Clinical and Rehabilitative Health Sciences and College of Arts and Sciences will use their tickets for the ETSU vs. Mercer game. The final game of the challenge pins the College of Business and Technology against the College of Medicine. 


At the end of the challenge a total of $3,000 in scholarships will be awarded to the winning colleges on Monday, Feb. 22 when the Lady Bucs close out their home schedule with USC Upstate.


For more information on the ETSU women's basketball grant team and Lady Buccaneer basketball, visit

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MCC NCAA South Regional Tallahassee, Fla.
Nov 14 13 of 22
WCC NCAA South Regional Tallahassee, Fla.
Nov 14 23 of 29
VB ETSU 3 Charleston, S.C.
Nov 14 The Citadel 1
WBB ETSU 81 Final
Nov 14 University of North Carolina at Asheville 68
Nov 14 Valparaiso 90
VB ETSU 3 Macon, Ga.
Nov 15 Mercer University 1
WBB High Point University 76 Final
Nov 17 ETSU 84
MBB Virginia-Wise 66 F
Nov 18 ETSU 111
WBB Appalachian State University 76 Final
Nov 19 ETSU 70
WBB ETSU 79 Final
Nov 21 Saint Francis University 63
VB ETSU Greensboro, N.C.
Nov 22, 12:00 p.m. No. 5 Western Carolina (SoCon Quarterfinal)
MBB UNC Asheville 87 F
Nov 22, 12:00 p.m. ETSU 98
MBB ETSU Rock Hill, S.C.
Nov 24, 7:00 p.m. Winthrop
WBB ETSU Terre Haute, Ind.
Nov 24, 8:00 p.m. Indiana State University
WBB ETSU Bloomington, Ind.
Nov 26, 2:00 p.m. Indiana University
WBB ETSU Blacksburg, Va.
Nov 29, 5:00 p.m. Virginia Tech University
MBB ETSU Morehead, Ky.
Dec 1, 7:00 p.m. Morehead State
WBB ETSU Fairfax, Va.
Dec 3, 5:00 p.m. George Mason University
MBB Western Carolina Freedom Hall
Dec 3, 8:00 p.m. ETSU