ETSU Women's Basketball Grant Team Launches Dean's Challenge
Wednesday, January 13, 2010

JOHNSON CITY, Tenn. (Jan. 13, 2010) - Over the past two years, the ETSU women's basketball grant team has been working hard to increase awareness of the sport and attendance at home games. On Wednesday morning, the team announced it has launched a new program to help generate both tactics by introducing the Dean's Challenge.


"Our NCAA women's basketball grant team is pleased to announce the kickoff of our inaugural Dean's Challenge," said Senior Associate Athletic Director Barbie Breedlove. "This unique challenge will pit the deans of our eight colleges against each other to see which college can generate the highest attendance at designated Lady Buccaneer home conference games. At the end, we have $3,000 in scholarships to award the winning colleges."


This program, which will help create interest through ETSU staff and students on campus, was an idea created by the marketing department at Auburn University. Auburn, who introduced this program four years ago, has seen significant interest in the challenge and increase in attendance numbers at its women's basketball games.


"Now in its fourth year, the Dean's Challenge has grown to be a key facet of our overall marketing efforts for women's basketball," added Mike Hales, the Assistant Director for Marketing at Auburn.

"Each dean, along with their staffs, has truly embraced the initiative and has played a significant role in growing our attendance more and more each year."


On Monday, the ETSU grant team invited all eight dean's, Provost Dr. Burt Bach, Chief Operating Officer Dr. Wilsie Bishop, as well as head women's basketball coach Karen Kemp and junior point guard Tara Davis to a luncheon to explain the rules behind the challenge.


"We have outstanding support from our Provost Dr. Bach and Dr. Bishop," said Breedlove following the luncheon. "Without their support, this event would not be possible. We look forward to a friendly competition and an increase in attendance down the stretch, as our team looks to defend its A-Sun Championship and return to the NCAA Tournament." 


Each college was given allotment of 200 tickets, which will be used for their selected game during the challenge. The challenge begins on Wednesday, Jan. 27th when the College of Pharmacy and the College of Education attend the Lady Bucs vs. Campbell contest. The following Saturday (Jan. 30 vs. Lipscomb) features the College of Nursing and College of Public Health. On Thursday, Feb. 11 the College of Clinical and Rehabilitative Health Sciences and College of Arts and Sciences will use their tickets for the ETSU vs. Mercer game. The final game of the challenge pins the College of Business and Technology against the College of Medicine. 


At the end of the challenge a total of $3,000 in scholarships will be awarded to the winning colleges on Monday, Feb. 22 when the Lady Bucs close out their home schedule with USC Upstate.


For more information on the ETSU women's basketball grant team and Lady Buccaneer basketball, visit