Former women’s basketball player Beth Bass named finalist to WBCA Hall of Fame
Former women’s basketball player Beth Bass named finalist to WBCA Hall of Fame
Wednesday, January 16, 2019

JOHNSON CITY, Tenn. (Jan. 16, 2019) – The Women’s Basketball Hall of Fame announced its 12 finalists for consideration for induction into its Hall of Fame. Former ETSU women’s basketball player Beth Bass, Class of 1984, was named one of the 12 finalists. The Class of 2019 will be selected from the 12 finalists and announced on ESPN2 during the February 4th Baylor at Texas game (7:00 p.m. ET).

Bass was a member of the Buccaneer basketball team from 1981-84. As a senior, Bass played in nine games, scoring 15 points after missing the prior two seasons because of three knee operations. Bass was a good ball handler, an outstanding shooter, and a tremendous leader. As a freshman, she saw action in 21 games for the Bucs, averaging three points per game.

Bass became Chief Executive Officer of the Women’s Basketball Coaches Association (WBCA) on Nov. 1, 2001. Only the second individual to assume this position in the 20-year history of the WBCA, Bass is the successor of Betty F. Jaynes who retired in November 2000 from the organization she helped found. Bass assumed the role of CEO of the organization as originally stipulated during her hire by the WBCA Board of Directors in late 1996. She originally joined the WBCA in January 1997 as Executive Director.  

As Chief Executive Officer, Bass administers all operational affairs for the WBCA, which boasts more than 5,000 members, including coaches and leaders in women’s and girls’ basketball both nationally and internationally. Bass oversees all marketing endeavors of the Atlanta-based Association. She also manages the non-profit organization’s $3 million annual budget, all WBCA programs and services, and supervises the national office staff, which consists of 11 full-time staff members and six interns. She is also charged with overseeing the WBCA’s external affairs as she takes on a more active role with affiliate organizations such as the NCAA, WNBA, Women’s Sports Foundation and USA Basketball.  

The WBCA Board of Directors hired Bass after a highly successful tenure in the sports and fitness industry. With experience as a women’s basketball and women’s sports marketing executive at Converse Inc. and NIKE, Inc., Bass has been a catalyst for corporate support of women’s basketball for more than 10 years. She sits on the NCAA Division I Business/Finance Cabinet’s Basketball Marketing Subcommittee as well.

At NIKE, Bass specialized in the firm’s women’s basketball sports marketing endeavors, including coaching endorsements, the WBCA Girls’ High School All-America Game, the inaugural Nike Girls All-America Camp, and the Coaches’ Extravaganza at the WBCA National Convention. Prior to NIKE, Bass served as National Sports Marketing Director at Converse from 1986 through 1995, during which time she cultivated Converse’s women’s basketball marketing endeavors including the renown Converse/WBCA Coach of the Year Award.

Bass’s experience at Converse was not limited to women’s athletics. She coordinated several marketing and merchandise programs geared toward the global basketball audience. These efforts encompassed basketball at a variety of levels including recreational basketball with “Hoop it Up”, men’s college basketball with the National Association of Basketball Coaches (NABC) and professional basketball with the NBA’s All-Star Weekend.

A native of Hartsville, S.C., Bass was a four-year women’s basketball letterwinner at East Tennessee State University, where she graduated with honors in 1984 with a Bachelor of Science in her double-major of public relations/advertising and political science. 

Upon leaving ETSU, Bass enrolled at the University of Tennessee, Knoxville, where she served as a graduate assistant for marketing & promotions in the Lady Volunteers athletic department. She completed her master’s degree in recreation administration at UT in 1986. In 1998, Beth received an Award of Honor from East Tennessee State, which is given each year to Outstanding Alumni recognizing outstanding accomplishment and representation of East Tennessee State. The Award only goes out to a maximum of four ETSU alumnae per year. 

Bass is presently a member of the following committees since becoming CEO of the WBCA:

USA Basketball Board of Directors (Term expires January 2003).

Women's Basketball Hall of Fame Board of Directors (One-year term, but could serve as many as three years if re-elected).

ACC/SEC Challenge Advisory Committee.

She has also been asked to sit on the Inaugural McDonald’s Girls High School All-American Game Advisory Board.

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