ETSU athletics announces new deal with Nike, BSN SPORTS
ETSU athletics announces new deal with Nike, BSN SPORTS
Friday, March 1, 2019

JOHNSON CITY, Tenn. (March 1, 2019) -- The ETSU Department of Intercollegiate Athletics announced on Firday that it has reached a new agreement with Nike & BSN SPORTS,  as the official apparel, footwear & equipment provider for Buccaneer athletics.

This new deal is a five-year agreement, which more than doubles the value of the previous partnership.  The Bucs’ original contract with Nike was signed back in November of 2013, while this new agreement goes into effect on July 1, 2019.

“The ETSU Athletics brand is stronger than ever and this new agreement with Nike & BSN SPORTS is a testament to that strength,” said ETSU Athletics Director Scott Carter. “During the life of this agreement, Buccaneer student-athletes will be supported at an incredibly high level. This partnership will enhance experiences for our athletes, coaches, staff and fans. We could not be happier about the future of the ETSU Buccaneer brand with Nike and are excited about the service and innovation that BSN SPORTS provides.”

Todd Northrop, Vice President of BSN SPORTS Collegiate Select, is excited to continue their partnership with the Bucs.

“Our longstanding relationship with ETSU and its incredible athletic program was very important to us, and we’re beyond excited to continue our partnership for many years to come,” said Northrop. “Not only will we provide the finest apparel and athletic products to all athletes associated with Buccaneers Athletics, but we’ll also work tirelessly with coaches to put time back into their day so they can spend more time impacting students’ lives on the field or court.”

BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit


NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.  

For more information on Buccaneer athletics, visit